If you’ve recently created a website for your business, you’ve likely only seen a trickle of visitors. Don’t get discouraged; you won’t see huge increases in traffic right away. Creating a blog is a great way to entice visitors to your site. A content marketing strategy called “blogging for business” involves a business creating content about its product or service to increase its online visibility. However, you stand to gain more than just visibility; in fact, business blogging is so valuable that 53% of marketers make it their top priority.

 

This post will go over the numerous advantages that blogging can offer a company, regardless of its model, as well as some pointers on how to start a blog, develop an effective digital marketing strategy, and pivotal digital distribution strategies that revolve around it. You should find starting a blog exciting rather than overwhelming, right? You don’t need a technical degree to use the Wix Blog Maker to create, design, and grow your blog from scratch. Share your thoughts with the world by utilizing the user-friendly tools on Wix.

 

You should find starting a blog exciting rather than overwhelming, right?

 

With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Share your thoughts with the world by utilizing the user-friendly tools on Wix. The majority of corporate blogs don’t see a positive ROI until they have been consistently blogging for six to twelve months, so blogging does not immediately pay off for businesses in the same way that advertising, particularly online advertising, does. However, blogs develop power over time, so they last longer than advertisements.

 

In fact, 56% of marketers claim that blogging is successful, and 10% claim that blogging provides the highest ROI of all marketing strategies. Ivory Paper Co. posts one of its blog posts at the top of the homepage to take full advantage of that potential. The article successfully directs site visitors to product pages and provides links to nine of the company’s planners, as shown in the report titled “top navigation flows” below. Blogging for business and optimizing content for conversions both require the addition of call-to-actions (CTAs) to blog posts that are easy to understand and take action on.

 

03. Participate in social media campaigns

 

You are missing out on a huge opportunity if you only use your social media accounts as free advertising space. Social media marketing can improve customer retention, as it keep businesses top-of-mind for interested consumers, and build brand awareness. To reap those benefits, you need to share valuable content that makes consumers want to follow you. Your blog posts (or microblogging efforts) will (ideally) contain information that will interest your target audience, so just reshape your content to fit the feed. You could, for instance, transform the most valuable content in your blog posts into graphics for LinkedIn or Instagram. On average, small businesses that blog have 79% more Twitter followers than those that don’t.

04. stokes confidence in client relationships

 

Things that are familiar are trusted. Customers can learn more about your business from your blog than from an advertisement or landing page. You can answer frequently asked questions and share company news on a blog, which is like a website. Additionally, sharing high-quality content demonstrates your industry expertise to your target audience, gaining their confidence in your ability to deliver high-quality goods and services. A blog can work as a part of your customer relationship management plans and help you build both credibility and authority in different areas. Blogging for business could make a difference if you’re considering starting a business or expanding an existing one. Through its blog, Quixotic Design Co. demonstrates its expertise in strategic design for business growth. For instance, the blog post titled “Why your website isn’t making you money” explains how businesses can increase conversion rates by utilizing visual hierarchies and cues. The company offers a free resource and demonstrates its value to potential clients by sharing such an article. Additionally, learning how to make a website is the first step.

 

05. bolsters your brand

 

You have almost unlimited space on a blog to develop your brand identity. Take Bonny for example—this creative agency uses its blog to emphasize its niche as content creators for lifestyle brands. The agency demonstrates that it is capable of producing content that is appealing to the audience of a lifestyle brand by using catchy titles such as # StayHomeStayInspired and Boost Your Superpowers – 3 Best Healing Stones for Busy People.

 

06. Differentiates a business from its competition

 

When your product or service isn’t flashy or easy to access, it can be hard to show customers why you offer more than your competitors. For instance, a customer needs to actively research which SEO tool is actually the most effective for them. To deal with that challenge, Ahrefs built a comprehensive blog that shares valuable tips for analyzing data. Step-by-step Ahrefs tutorials are included whenever they are relevant in the blog posts. This is a clever way to promote the product in a way that is beneficial to the readers. A blog helps businesses take advantage of multiple marketing channels.

07. Encourages participation Customer engagement reinforces

 

The connections between a brand and its fans, thereby encouraging repeat business and expanding a company’s reach. Whenever a company writes a blog post, they create something that loyal customers can share with people who might have never heard of the company. Additionally, they empower their direct marketing efforts by meeting customers at their points of interest. The Home Depot has demonstrated how effective this tactic can be. The Patio Style Challenge series on the company blog inspired hundreds of influential people to promote The Home Depot on their own channels. The Home Depot took full advantage of all that free content by sharing it on a Pinterest board that has almost 3 million followers.

How to get started with business blogging

 

Now that we know how useful blogging can be for businesses, it’s time to make a plan for your business blogging that takes advantage of that value: Choose the topic of your blog. Define metrics Update existing material Buy high-quality blogging software. Make use of your blog. Set objectives for the creation of content.

01. Choose the topic of your blog

 

Read, share, and link to blog posts that cover topics that are important to them are most popular. If your target market is people interested in being more eco-friendly, you’d likely benefit from writing a blog post about reusable plastic. This is a good time to use keyword research to find topics that are important to your users and your brand.

 

02. Define metrics

 

The effectiveness of business blogging is mostly evaluated by content marketers using traffic metrics, but they also look at lead quality, sales, and conversion rates. You will need to know what blog analytics is and how to track important blog metrics like engagement metrics on your content and traffic and how it is generated. Among the examples are: Traffic: Page views, clicks and unique visitors.

Engagement: Time spent on the page, social shares, and comments. The percentage of visitors who take the desired action is known as the conversion rate. Bounce rate is the percentage of visitors who leave a page after viewing one. The percentage of people who click on links or come from search engines is known as the click-through rate (CTR). Subscriber growth: More people are signing up for RSS or email. Rankings in search engines for particular keywords are known as keyword rankings. Growth in followers, likes, and comments on social media platforms are social media metrics.

03. Update existing material

 

There will be a lot of posts that never even get ranked, but those that do can get consistent traffic for years after they are published. Additionally, a low-performing SEO post does not have to remain so. Giving articles an occasional refresh can improve their SERP rankings. Animalz, a content marketing company, found that refreshing a post led to a 55% increase in performance. 04. Buy high-quality blogging software. To succeed with a blog, you’ll need to do more than just write down some ideas and hit publish, as we’ve already established. To effectively curate, promote and track the performance of your blog, you’ll need to invest in blogging tools that will best support those efforts.

Tip: In addition to offering blog templates that simplify the process of creating posts, Wix also offers a variety of web analytics tools that will assist you in comprehending how your blog supports your marketing efforts. 05. Make use of your blog. Keeping your readers engaged is just as vital as attracting them. Promoting your blog and connecting with current customers through social media and email marketing is a great idea. You might also want to think about link building for your blog, which is the process of earning and generating back links from other online authoritative sources who quote your blog and link to it.