Tag Archives: esports

Can Overwatch esports work as a lifestyle product?

  When we talk about Overwatch, it often seems as though the game has two distinct quests. First, there’s Overwatch the intellectual property and popular shooter, which is supported by the cinematics, comics, and general lore of the setting. Overwatch is extremely successful in this capacity, garnering over 150 million engagements on Tumblr in just under a year. Overwatch has a fan following that dwarfs traditional media properties, and Read More