Tag Archives: Recognize

Marketing Strategy And Planning Has Changed So Dramatically You Won’t Recognize It

   Gone Are 12-Month Plans, Dedicated Strategy Time And A Defined Set Of Deliverables For 15 years prior to Square 2, I worked in corporate marketing. Every October and November, we cleared the decks and worked on the upcoming year’s marketing strategy and plan. It took weeks to get the plan together, it was comprehensive and then it required a Read More