Syska has roped in Amitabh Bachchan as the brand ambassador, with campaigns to hit television screens in the first week of July Image: Shutterstock Syska, known for its LED lighting solutions and personal care products is expanding into the wire and cables business, competing against larger players such as Havells, Finolex, and Polycab. The company has roped in Amitabh Bachchan as Read More

Using glamour to deglamourise drug addiction among people, especially schoolchildren, two NGOs have roped in noted celebrities like Amitabh Bachchanand Sunil Gavaskar as part of a campaign to spread the message of “getting high on life and not drugs”. The campaign launched on July 26 in Mumbai on Thursday, travelled to Delhi and apart from Bachchan and Gavaskar, enjoys support Read More