The luxury sports car company looks forward to enhance customer base in the country
Luxury sports car maker Porsche is planning to enter pre-owned car business in India in the medium term as it looks to enhance customer base in the country, according to a senior company official.
The company, which sells a range of luxury sports cars and sports utility vehicles (SUVs) such as the 718, 911, Macan and Cayenne priced between Rs 69.98 lakh to Rs 1.63 crore, currently has a total of about 3,500 customers in India.
“We are seriously looking at the pre-owned car business. Our car parc is more than 3,500 cars. It’s a sizeable number. We are exploring the right format for used car business,” Porsche India Director Pavan Shetty said.
Globally, the company sells pre-owned cars under its Porsche Approved brand. When asked how soon will the company start the pre-owned car vertical, he said, “This is a mid-term plan, it cannot be a long-term plan.. We don’t have a time frame right now because there are so many projects going on but we understand the potential of used car business and we should be able to see the light of the day very soon.”
Exuding confidence of doing well in the used car business, Shetty said, “We are one of the few brands that offer warranty up to nine years. A nine-year warranty for a car talks about the quality itself. When you have a duty structure (on imported luxury cars) that we have in India, a lot of people would like to realise their aspiration mid-cycle because the quality is great and the car doesn’t break down.”
He further said the span of warranty that the company offers to its cars gives window for two owners during the period if the first owner decides to upgrade mid-way. “So, for us, the second one is the foot in the door, who will then automatically graduate to a new car,” Shetty said.