For half of the world, SEO (Search Engine Optimization) is all about search engines, its algorithms, rankings, off-page and all other technical terms. While fighting the battle of enhancing the ranking in SERPs (Search Engine Result Page), often one thing is neglected or considered as last option. That last option is Content. Now the question arises, what’s the role of Read More

If content writers had cocktail parties, I imagine things would go along quite swimmingly for a half hour or so: interesting conversation would be peppered with the most random factoids that only content writers would ever know.  Then, somewhere around the bottom of everyone’s first glass, I can envision some disagreements breaking out. You see, we’re not all of the Read More