There are many ways that a business can get their brand noticed. Much of it takes place in the advertising space. One easy way to get your brand to be recognizable by customers, fans and potential customers alike is by using a type of advertising that’s simple, cost effective and has the potential of being popular on its own. Custom Read More

India may cut down on issuance of shorter-maturity bonds, a senior government official said, as a drop in prices on the securities in the secondary market prompts investors to demand higher yields at auctions. “While subscriptions have been there, the yields on the shorter end are higher than our expectations,” economic affairs secretary Subhash Garg said in an interview in Read More

Syska has roped in Amitabh Bachchan as the brand ambassador, with campaigns to hit television screens in the first week of July Image: Shutterstock Syska, known for its LED lighting solutions and personal care products is expanding into the wire and cables business, competing against larger players such as Havells, Finolex, and Polycab. The company has roped in Amitabh Bachchan as Read More

Matthew Simmons/GettyDavid Spade shared his memories of his sister-in-law Kate Spade, who died on June 5. Fashion designer Kate Spade died in an apparent suicide on Tuesday. Her brother-in-law, David Spade, paid tribute to her in two social media posts. One said: “It’s a rough world out there people. Try to hang on.” The comedian also said: “I don’t think everyone Read More

TSB chief executive Paul Pester. Photograph: Nick Ansell/PA Question: Who controlled the timing of migration of IT systems {TSB or parent company?] Bailey says that will be a major part of the investigation. It was utilising [parent company] Sabadell’s platform but the responsibility rests with TSB managment… But this can’t descend into finger pointing. On the question of accountability, Bailey says in Read More

In India, Merck’s consumer health business is one of the largest in supplying vitamins, minerals and supplements, with products such as Neurobion, Polybion and Evion. Photo: Bloomberg Mint brings to you your daily dose of top deals reported by newsrooms across the country. NCLT puts ArcelorMittal, Numetal back in the race for Essar Steel The fight for control of bankrupt Essar Read More

Mokshesh Sheth managed his family business for two years after becoming a chartered accountant. AHMEDABAD:  A 24-year-old chartered accountant belonging to an affluent Jain family has embraced monkhood today. In the process, he has given up on his career and a family business worth over Rs. 100 crores. Mokshesh Sheth managed his family business for two years after becoming a chartered accountant (CA). Read More

1/40 Q1. It is the Japanese concept that means “a reason for being”. Which word fits in the middle? 2/40 Answer: Ikigai 3/40 Q2. Which institution’s name is blanked out. Who runs it now? 4/40 Answer: The Great Eastern Hotel 5/40 Q3. It can be connected to a work where an individual introduces us to the city’s icons, like X Read More

Launched in May 2014, L&T Emerging Businesses Fund is classified under the small and mid-cap equity funds of CRISIL Mutual Fund Ranking. It featured in the top 30 percentile (CRISIL Fund Rank 1 or 2) in the category for three consecutive quarters ended December 2017. S N Lahiri has been managing the equity component of the portfolio since the fund’s inception and Karan Desai foreign Read More

The statue belongs to a person whose name lends to a famous brand of distilled water? Identify the brand? 2/40 Answer: Bisleri 3/40 When British soldiers landed on the beaches of Normandy during World War II, they were carrying more than just ammunition for firepower. They carried with them a powdered nutritional supplement called X which had been introduced by Read More